How to Add a Google Tag Manager to WordPress?

Gaining a grasp of website user behavior is a critical element of performance optimization and data-driven decision-making. Google Tag Manager (GTM) is an efficient tool that will help you with this. It allows you to manage and deploy various tracking tags without having to re-edit your server code. Integrating it with the WordPress server streamlines this process. Moreover, it gives you better control of the website's analytics and marketing efforts.

Sign Up for Google Tag Manager

1. If you are not yet signed up for a Google Tag Manager account, register on it.

2. Navigate to tagmanager.google.com 

3. Follow the on-screen instructions to build a new account.

4. You will then be asked to make the container for your website.

Create a Container

1. After logging in to your GTM account:

2. Click on the "New Container" button.

3. Enter a name for your container (usually your website's name) and select the target platform (Web).

4. Click "Create" to proceed.

Obtain Google Tag Manager Code Snippet:

Once your container is created, you'll be presented with two code snippets: 

1. For the container itself 

2. For the container's NoScript version 
   
   

Copy the code snippet for the container.

Install the Google Tag Manager Plugin on WordPress

1. Go to the WordPress admin dashboard by logging in.

2. Look for "Plugins" under "Add New"

3. Type "Google Tag Manager" to install the plugin.

4. Add and activate a Google Tag Manager plugin for WordPress.

Configure Google Tag Manager Plugin

1. After activating the plugin, 

2. Go to "Settings" > "Google Tag Manager" in your WordPress dashboard.

3. Paste the GTM container code snippet you copied earlier into the "Google Tag Manager ID" field.

Enable Google Tag Manager

1. Once you've pasted the container code, save the changes. 

2. Then, toggle the "Enable Google Tag Manager" option to activate GTM on your WordPress site.

Verify Installation

1. To ensure that Google Tag Manager is installed correctly, visit your website and view the page source (right-click > View Page Source). 

2. Search for the GTM container code to confirm its presence.

Add Tracking Tags and Triggers

1. Since the Google Tag Manager has been configured on your WordPress site, you are now at liberty to add numerous tracking tags and triggers.

2. Then, navigate back to your GTM account

3. Choose the suitable container, and click on the "Add a New Tag" button.

4. Include prompts about how to set up tags for Google Analytics, Facebook Pixel, or any other tracking tools you might be using.

Test and Publish Tags

1. Before publishing your tags, it's essential to test them to ensure they're firing correctly. 

2. GTM provides a preview mode that allows you to debug tags in real time.

3. Once you're satisfied with the setup, publish the container to make your changes live.

Monitor Performance and Refine

1. After implementing Google Tag Manager on your WordPress server site

2. Analyze the tags' data on a regular basis and monitor their performance.

3. Make use of these numbers to tweak your tracking strategy and refine the performance of your website, user experience, and marketing campaigns.

To Sum it Up!

The integration of Google Tag Manager into the WordPress server lets website owners effectively manage tracking tags and gain valuable insights into user behavior. By following these steps, you will be able to execute the task and use it effectively for data-driven decision-making. Step up to the plate and raise your online presence with Google Tag Manager today.