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Google Analytics is a must-have for monitoring site visits, user actions, and total efficiency. You can integrate Google Analytics into WordPress, with a plugin or not, your choice hinging on your tech skills and taste.
Here are the methods to add Google Analytics to your WordPress site:
Adding a plugin is the easiest method to fuse Google Analytics with your WordPress page, particularly if altering code doesn't sit well with you.
1. Visit the Google Analytics website and sign in with your Google account.
2. Click on Start measuring and set up a new property by providing your website details.
3. After creating your property, you’ll receive a Tracking ID or Measurement ID (for Google Analytics 4). Copy this code, as you'll need it to connect your WordPress site.
1. Log in to your WordPress dashboard.
2. Go to Plugins > Add New and search for a plugin like MonsterInsights, Site Kit by Google, or GA Google Analytics.
3. Install and activate the plugin.
1. After activation, go to the wordpress plugin settings (e.g., MonsterInsights > Settings).
2. Follow the on-screen instructions to authenticate the plugin with your Google Analytics account by pasting the Tracking ID or Measurement ID.
3. Save the changes.
1. Head over to your Google Analytics hub. Look at Real-time tracking. It'll show if Google Analytics is noting guests on your site.
You may not want to install extra plugins. Instead, you could manually insert the Google Analytics code into your WordPress theme. This is done by adjusting the theme’s header file.
Follow the steps from Method 1, Step 1 to get your Tracking ID or Measurement ID from Google Analytics.
1. Log in to your WordPress dashboard.
2. Go to Appearance > Theme File Editor.
3. In the right sidebar, select header.php or Theme Header.
4. Locate the closing tag.
Paste the Google Analytics tracking code just before the closing tag:
html
Copy code
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());
gtag('config', 'YOUR_TRACKING_ID');
Replace YOUR_TRACKING_ID with the Tracking ID or Measurement ID from Google Analytics.
Click Update File to save the changes.
Check your Google Analytics dashboard to ensure site data is getting gathered. Make the most of the Real-time tracking tool to make sure visitor activity is under observation.
Another manual method without altering theme files directly is adding the Google Analytics code via the functions.php file of your WordPress theme.
Follow the steps from Method 1, Step 1 to set up your Google Analytics account and get your Tracking ID.
1. In your WordPress dashboard, go to Appearance > Theme File Editor.
2. Select the functions.php file from the list of theme files on the right.
Add the following code to the functions.php file:
php
Copy code
function add_google_analytics() { ?>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());
gtag('config', 'YOUR_TRACKING_ID');
add_action('wp_head', 'add_google_analytics');
Replace YOUR_TRACKING_ID with your actual Google Analytics tracking ID.
Click Update File to save your changes.
Like the other ways, you can utilize the Real-time tracking tool in Google Analytics to ensure your website is under surveillance.
It's crucial to include Google Analytics to your WordPress webpage for monitoring and enhancing its performance. You might opt for a simpler approach using a plugin or choose to manually key in the tracking code. Either way, integrating Google Analytics with your WordPress site is straightforward.
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