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Matomo 4.14.1

Matomo 4.14.1

Description

Matomo (formerly known as Piwik) is an open-source web analytics platform that allows users to gain insights into their website traffic, including the number of visitors, page views, and more. It offers powerful features for data visualization, tracking, and analysis, and can be used to measure the effectiveness of online campaigns and improve user engagement. Matomo is highly customizable and can be self-hosted, making it an ideal choice for organizations that prioritize data privacy and security.

  • Real-time visitor tracking and analytics
  • Detailed reports on website and app usage, including page views, bounce rates, and goal conversion rates
  • Customizable dashboards and reports
  • E-commerce tracking and analysis, including sales and revenue tracking
  • Privacy-focused analytics with complete data ownership and control
  • Flexible and extensible with a plugin architecture and RESTful API

  • E-commerce websites can use Matomo to track their online sales and revenue, monitor the effectiveness of their marketing campaigns, and gain insights into customer behavior to optimize their website for conversions.
  • Web publishers can use Matomo to track page views, unique visitors, and other metrics to understand how their content is performing and identify areas for improvement. With Matomo's customizable dashboards and reports, they can easily visualize and analyze this data to make informed decisions about their content strategy.

  1. Install Matomo on a web server or use Matomo Cloud to set up an account
  2. Configure the tracking code and add it to your website or web application
  3. Customize the dashboard and reports to track the metrics most important to you
  4. Monitor visitor activity in real-time and gain insights into website performance and user behavior
  5. Use the data to make informed decisions about website optimization and content strategy

  • Written in PHP with a MySQL or PostgreSQL database backend
  • Supports tracking via JavaScript, PHP, or RESTful API
  • Provides a plugin architecture for extending functionality
  • Available as a self-hosted or cloud-hosted solution
  • Supports GDPR compliance and user privacy by providing complete data ownership and control
  • Includes a range of security features such as two-factor authentication and encrypted tracking code.

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