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Matomo (formerly known as Piwik) is an open-source web analytics platform that allows users to gain insights into their website traffic, including the number of visitors, page views, and more. It offers powerful features for data visualization, tracking, and analysis, and can be used to measure the effectiveness of online campaigns and improve user engagement. Matomo is highly customizable and can be self-hosted, making it an ideal choice for organizations that prioritize data privacy and security.
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