The value of cloud storage has skyrocketed in the age of digital transformation. Unstructured data can be stored as objects using a service called cloud object storage, which offers a scalable and affordable solution for your data storage requirements. The global market for cloud object storage is anticipated to reach $139.9 billion by 2027, with a CAGR of 22.4% from 2020 to 2027, according to a report by Allied Market Research.

As it offers consumers a straightforward, reliable, and highly accessible method for storing and retrieving data, cloud object storage is growing in popularity. Large volumes of unstructured data, including pictures, videos, and audio files, can be stored and rapidly and readily retrieved with this sort of storage. Additionally, it supports numerous data access protocols and gives users the ability to manage data from various sources.

The prominent use cases of Cloud Object Storage, such as backup and recovery, archiving, content management, and big data analytics, will be discussed in this blog. Additionally, we’ll talk about how Cloud Object Storage is assisting companies of all sizes in achieving their data storage objectives. In order to learn more, let’s explore the world of cloud object storage.

Use Case 1: Backup and Disaster Recovery

Backup and disaster recovery are critical components of any organization’s data management strategy. In the event of an unexpected disaster, such as a cyber attack, hardware failure, or natural calamity, having a reliable backup and disaster recovery plan in place can ensure that your business operations continue without any disruptions.

Backup and Disaster Recovery (BDR) refers to the process of creating and maintaining copies of your data and applications to protect against data loss and ensure business continuity. BDR involves creating backups of data and storing them in a secure and remote location that can be accessed in the event of a disaster. The goal is to ensure that data is always available, even if the primary data center is unavailable.

Advantages of using Cloud Object Storage for Backup and Disaster Recovery

Cloud Object Storage offers several advantages for backup and disaster recovery. The following table highlights some of the key advantages of using Cloud Object Storage for BDR:

Many businesses use Cloud Object Storage to meet their backup and disaster recovery requirements. For instance, Dropbox stores user data backups on Amazon S3 (Simple Storage Service). Coca-Cola utilises IBM Cloud Object Storage in a similar way to ensure that their data is always secure and accessible.

Use Case 2: Media and Entertainment

The media and entertainment sector is undergoing a rapid shift as a result of new business models and innovation being driven by digital technologies. An vast amount of data, including high-definition films, audio files, photographs, and other digital assets, is produced by the sector. An excellent option for properly managing, storing, and distributing these data assets is cloud object storage. The global cloud storage market for media and entertainment is anticipated to reach $3.3 billion by 2024, according to a MarketsandMarkets analysis.

The media and entertainment sector includes a wide range of companies in the publishing, advertising, gaming, music, film, television, and sports industries. This business produces enormous volumes of digital data, and managing and preserving that data is getting more difficult. To store, manage, and distribute these digital assets, media and entertainment firms want a scalable, dependable, and secure solution.

Advantages of using Cloud Object Storage for Media and Entertainment

The use of cloud object storage by media and entertainment businesses has various benefits. Some of the major benefits of utilising Cloud Object Storage for media and entertainment are highlighted in the following table:

A lot of media and entertainment companies are using cloud object storage to distribute and manage digital content. For instance, Netflix uses Amazon S3 to manage and archive its massive collection of films and TV shows. Similar to this, the NFL (National Football League) uses Microsoft Azure Object Storage to store and share its vast collection of digital media assets.

Use Case 3: Big Data Analytics

Big Data Analytics has become a crucial tool for fostering growth and innovation as a result of the increasing amount, velocity, and variety of data that businesses are producing. However, keeping track of and preserving this enormous amount of data can be difficult. With the help of Cloud Object Storage, businesses can store, manage, and analyse large amounts of data to get insightful knowledge and make informed decisions. The global cloud storage market for Big Data is anticipated to reach $25.7 billion by 2024, according to a MarketsandMarkets analysis.

In order to find hidden patterns, connections, and insights, huge and complex data sets must be analysed. This process is known as big data analytics. Several technologies, including data warehousing, data mining, and machine learning, are used in this process. Big Data analytics is used by businesses to better understand customer behaviour, find new sources of income, and streamline operations.

Advantages of using Cloud Object Storage for Big Data Analytics

Cloud Object Storage offers several advantages for Big Data Analytics. The following table highlights some of the key advantages of using Cloud Object Storage for Big Data Analytics:

Cloud Object Storage is being used by numerous businesses for big data analytics. For example, Airbnb uses Amazon S3 to manage and store the enormous volumes of data that its website and mobile applications create. Similar to this, Coca-Cola stores and analyses the massive volumes of sales and marketing data it generates using Google Cloud Storage.

Use Case 4: Content Distribution

The proper distribution of material has become essential for organisations in the current digital era. The practise of distributing digital content to users across numerous platforms and devices, such as videos, photos, and other multimedia files, is referred to as content distribution. Using cloud object storage, companies can create a smooth and engaging user experience while storing and sharing digital content. The global cloud storage market for media and entertainment is anticipated to reach $3.3 billion by 2023, according to a report by ResearchAndMarkets.

Delivering digital material to users via various platforms, such as websites, mobile apps, social media platforms, and other digital channels, is known as content distribution. In order to properly reach the intended audience, digital material must also be managed and optimised as part of content distribution.

Advantages of using Cloud Object Storage for Content Distribution

Cloud Object Storage offers several advantages for content distribution. The following table highlights some of the key advantages of using Cloud Object Storage for Content Distribution:

Many businesses use Cloud Object Storage to distribute material. For instance, Netflix stores and distributes its huge library of digital video to users around the world using Amazon S3. Similar to this, Spotify stores and distributes its huge collection of audio music to millions of listeners worldwide using Google Cloud Storage.

Use Case 5: Archiving

The term “archiving” describes the process of preserving data or records for future use and long-term storage. For companies and organisations that need to keep a lot of data, like financial records, legal documents, and medical information, archiving is an essential activity. The global market for cloud storage for archiving is anticipated to reach $13.4 billion by 2024, according to a MarketsandMarkets analysis.

Data or records are archived in order to be preserved for future use and reference. For companies and organisations that need to retain a lot of data, archiving is a crucial procedure since it guarantees that the data will be maintained and available for compliance, legal, and business needs.

Advantages of using Cloud Object Storage for Archiving

Using Cloud Object Storage to archive data has a number of benefits. Some of the major benefits of adopting cloud object storage for archiving are highlighted in the following table:

For data archiving, several businesses use cloud object storage. In the case of presidential records, military service records, and immigration records, for example, the National Archives and Records Administration (NARA) archives digital data and documents using Amazon S3. The University of Notre Dame utilises Google Cloud Storage similarly for the preservation of digital assets, such as historical documents, multimedia files, and research data.

Key Takeaways

Numerous industries, including backup and disaster recovery, media and entertainment, big data analytics, content distribution, and archiving, have used cloud object storage in diverse ways. Businesses and organisations may store and manage massive volumes of data with the help of scalable, affordable, secure solutions offered by cloud object storage, which also ensures accessibility, compliance, and disaster recovery capabilities.

As a result, cloud object storage is a valuable tool for companies and organisations that must manage and store vast volumes of data while maintaining scalability, efficiency, and security. It is clear that it is valuable in many different industries, and it is anticipated that it will continue to be crucial in the administration and storage of data in the future.